Social media is one of the most effective ways to attract new customers for any brand, but the travel and tourism industry can upscale it a bit differently. Our agency works with multiple brands in the travel, hospitality and tourism industry, and social media is a major driving force behind their campaigns.
It’s no secret that any business in the travel and tourism industry must use social-media marketing. When consumers look for information regarding travel, hotel booking, resorts, Travel insurance, booking Holiday packages and more, they turn to the internet, specifically social media like facebook, Instagram, linkedin, twitter to name a few.
Give a Message
Using social media to engage with travelers is a great way to attract new customers and get them excited about what you offer. The best part is the return because social-media marketing can drive the healthiest ROI out of all your online marketing campaigns when executed correctly.
Here are some helpful tips to leverage social media correctly.
- Create an unforgettable travel branding across social media
- Publish regular blog to create content for social media
- Run paid Facebook, Instagram, LinkedIn ads
- Do regular email marketing
Create an unforgettable travel branding across social media
Social media provides an opportunity to showcase a brand’s personality, yet the majority of hotels, restaurants and resorts stick to very bland and dry content. While beautiful images are always going to be important, the captions and little extras make the biggest impact.
Get creative with captions, and while displaying your personality, be sure to also end with a call to action that sparks engagement. Ask a question that will trigger an influx of comments and tags, amplifying your content.
Posts that display personality and humor draw comments and tags over boring posts that consist of an image and transparent marketing caption. Let your personality shine and watch your engagement rate skyrocket.
Publish regular blog to create content for social media
While social platforms like TikTok and Instagram are strictly image and video-sharing platforms, others like Twitter and Facebook allow you to share other content formats. Blog content is a great format that performs well and it acts as a magnet, attracting social-media traffic to your website.
Not only will starting a blog for your business provide you with great content to share on social media, but it can also complement your search-engine-optimization strategy when you apply keyword research to new blog topics. Write blog posts that highlight your key selling points — information someone potentially interested in your offer would want to read and that pushes him or her towards commitment in the form of an in-person visit or booking.
Run paid Facebook, Instagram, LinkedIn ads
Posting organically on social media can attract customers when you combine great content with geotagging and a hashtag strategy. Organic growth can be slow, especially in the beginning, whereas paid ads can attract new customers almost immediately.
Facebook and Instagram ads use the same targeting options and share the same pixel data, and while advertising across both platforms simultaneously doesn’t work for all industries, it’s a winning strategy for hotel and tourism brands.
Many social-media users view Instagram and Facebook as an escape, jumping into their feeds to step away from reality and their day-to-day life. Brands that understand this can capitalize by using ads that entice consumers by providing an additional escape. When your ads are only shown to Instagram and Facebook users who have previously visited your website, it improves their performance because the audience is already familiar with your brand. Additionally, you can target users with very specific offers that align with the pages on your website that they last interacted with.
Do regular Email marketing
While email marketing can boast about its effective ROI, not all small businesses are using it. According to the report, 66% of businesses surveyed say they use email marketing to “promote their businesses or communicate with leads and/or customers.”
If you are not among that percentage, it’s time (past time, actually) to incorporate email into your marketing strategy. If the ROI isn’t enough to convince you, remember, email is the marketing channel most consumers say they want businesses to use to communicate with them.
You cannot know how effective your email marketing is without defining the parameters you want to measure. The two most common measurements for small businesses are open rates and click-through rates:
Do contact SkyBook Digital for customized marketing plans for Travel & tourism companies
Summary
Overall, there are many ways to use digital marketing in a tour and travel agency. By implementing these 15 digital marketing plans, businesses can reach a wide audience and make their services more visible. With the right combination of digital marketing tools, businesses can build a strong online presence and increase their customer base. With the power of digital marketing, tours, and travel agencies can make their services more accessible to potential customers and make their businesses grow. What digital marketing plans will you implement for your tours and travel agency?