Facebook and Google are two of the most popular advertising platforms out there. Although Google is a search engine and Facebook is a social media platform, they both offer effective, cost-efficient advertising strategies that allow businesses to sell more than ever before. But when it comes to Facebook ads vs. Google ads, What’s better?
Facebook Ads and Google Ads are some of the most important ad platforms in the market today. Not only because they have a huge number of people that you can reach, but it also drives results.
It’s because of your ability to segment your audiences and reach very specific groups of people in an almost instant timeframe. You also have a lot of data to understand what’s going on, what’s not working, where you should invest more, where you should invest less, because not everything’s going to work out the way you want.
Facebook Ads vs. Google Ads: What’s the Difference?
Knowing your advertisement’s conversion rate is key when deciding whether or not it was effective and worth the money spent. Both Google Ads and Facebook Ads have tracking systems that allow you to see your reach, click-thru rate, and price per click. You will also find other helpful data like the days and times your advertisement was more effective.
Now, let’s say, you had $1,500 to spend on paid ads, how much traffic would you be able to generate?
Now, according to WordStream, in the real estate industry the average click-through rate is 3.71%. That means you get on average 189 visitors a month with an average cost per click of $2 and 25 cents, and this would cost you an average of $427. And it would take you roughly three months to spend all your budget. By the end, you have roughly 667 visitors.
Now, with Facebook Ads, it’s hard to predict how many clicks you would get and in how much time. But based on the estimation costs from WordStream for real straight industry, we can at least get a sense of how many visitors you would get and roughly at what cost per click.
According to WordStream, per click on Facebook Ads targeting real estate it would be around a dollar and 81 cents. If you take a budget of $1,005 and divide it by a dollar and 81 cents that will lead you to roughly 828 clicks.
Now, I’m not saying that these would be the actual numbers that you would see in real life in a campaign, but it gives you a pretty good idea and rough estimations based on previous data. In theory, Facebook Ads will give you 161 more visitors than Google, but that would depend on how your ads are performing on both platforms.
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Google Ads and Facebook Ads: Which Should You Be Using?
So, which is better for your business – Google Ads or Facebook Ads?
Google Ads and Facebook ads are both exceptional places to advertise your business, and are incredibly powerful advertising platforms that cater to virtually every type of business and have billions of active users with diverse targeting options.
When evaluating each solution’s strengths and potential applications, it’s also apparent that the two platforms should be viewed in a complementary, rather than adversarial, way. How the two platforms have evolved independently of one another shows that Google and Facebook should be used in concert, not in opposition. So, if I were you, I wouldn’t just use Google or Facebook, I would use both. As long as it’s profitable, keep scaling them both up.
SkyBook Digital, one of the successful Digital Marketing companies for Middle East companies can assist to get the best ROI on your Digital Ads. If you are interested to know how SkyBook has assist you in managing your Ads, contact us on info@skybookdigital.com
Summary
Overall, there are many ways to use digital marketing in a tour and travel agency. By implementing these 15 digital marketing plans, businesses can reach a wide audience and make their services more visible. With the right combination of digital marketing tools, businesses can build a strong online presence and increase their customer base. With the power of digital marketing, tours, and travel agencies can make their services more accessible to potential customers and make their businesses grow. What digital marketing plans will you implement for your tours and travel agency?