Site speed plays a crucial role in the success of your Travel Agency website. It affects a variety of key metrics, for example, including your site’s visibility and conversion rate. These days, users expect Travel websites to be fast. When pages take longer than expected to load, it negatively impacts your travel website’s User Experience (UX). This matters because any time your UX takes a hit, so does your conversion rate.
Travel Agency Website speed not only influences whether users stay on your site and book a flight ticket, Hotel booking or enquire for a Holiday packages; it also affects whether or not they can find it in the first place. Your page speed will be enabling factor to rank your website for the searches done by the Travel customers
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Do You Know Why Your Travel Agency Website Load Slower?
Your Travel Agency website’s performance and response time are closely tied to its success, so taking every available opportunity to improve it is worth the effort. Optimizing your website’s speed is clearly a necessity, but figuring out how to do it can be tricky.
Some of the reasons why your Travel agency website loads slower can be
- Render Blocking JavaScript Is Delaying Page Loads
- You’re Not Using a Content Delivery Network (CDN).
- There’s Excessive Overhead in Your Database
- Your Site’s CSS Isn’t Optimized
- OPcache Isn’t Enabled
- Caching Issues Are Preventing Optimized Page Loading
- Large Media Files Are Increasing Loading Times
- Your Site’s Code Is Too Bulky
These can be some reasons why your Travel agency website is slow. Fortunately, there are several easily-accessible speed tests which can be used to determine how your site’s performance measures up. Although there are several reasons your site may be slow, you can resolve many of them with free WordPress plugins and quality web hosting.
Why Speed Matters??
According to a study conducted by Google in 2017, as page load time goes from one second to three seconds, the probability of a bounce increases by 32%. It’s safe to say that these numbers may have increased in 2021. The longer your page takes to load, the more likely users will lose focus and interaction.
Consumers today want information fast and they don’t have the patience to wait. The average attention span of your customer is eight seconds, while the average travel attention span is only a few seconds higher. To catch your Travel consumer’s attention and keep it is a feat all on its own, especially with the reduction in attention span. Rather than wait for a page to load, today’s consumers would prefer to search for a new page.
A great website experience is what converts your customers — it pushes them down the buyer’s funnel whether it is for Flight Booking, Hotel Booking, Holiday Packages, Travel Insurance, Visa Services, one page at a time. If your page load time is slow, they’ll bounce — affecting your bottom line. In short, speed equals money.
We want to make it clear- PAGE SPEED = MONEY
Will Loading Speed Affect Your Travel Website Ranking??
While Google says this really only affects the slowest websites, site speed also has an effect on other ranking factors such as bounce rates and time on site. It’s estimated that the average page loading speed for the first page result on Google is 1.65 seconds. It’s likely that if you have an extremely slow webpage, you won’t make it to the first page of Google.
How To Speed Up Your Page Load Time?
The first step in improving your page load time and Travel website performance overall is to test your page speed. Fortunately, there are a lot of tools available online that can help you test this easily,like- PageSpeed Insights, Test My Site, GTMetrix, Pingdom, WebPageTest:
Step 1: Use Google Page Speed
Google Tools like PageSpeed insight metrix etc will analyze the performance of the page on both desktop and mobile. It will look at two parameters:
- The amount of time it takes to display content
- The time it takes a browser to fully load.
By reviewing the score (from 1 to 100) of your Travel website, you can analyse the speed of your Travel agency website. This tool also tells what you need to fix to have a fast load time.
Step 2: Use Google AMP Framework
Accelerated Mobile Pages (AMP) are light weight pages designed to give mobile users a lightning fast experience that is easier to read and more engaging. AMP is a web framework that integrates across a range of Google products. Whilst AMP is not a search engine optimization ranking factor, speed is a factor, and AMP delivers a fast, reliable web experience.
If you are using WordPress, you can leverage Google’s AMP framework with a a simple plugin.
Step 3: Use Content Delivery Networks
A content delivery network (CDN) is a group of geographically distributed servers that speed up the delivery of web content by bringing it closer to where users are. CDNs cache content like web pages, images, and video in proxy servers near to your physical location.
A large portion of all internet content is delivered through CDNs.
For example: If you were in India and wanted to view the local website of in Qatar for a local Travel deals in Qatar, that’s hosted on a server in the Qatar, you would experience slow content load times if the request had to travel all the way across the Arabian Sea. To remedy this, a CDN would store a cached version of the Qatar website content in multiple geographical locations around the world and hence you get easy access.
Step 4: Cache Your Travel Website
Website caching is one of the most beneficial technologies available. In short, it makes websites extremely fast, which leads to better SEO scores and increased user satisfaction — not to mention better conversions and therefore increased income if you’re selling products or services online.
Cache your Travel websites using plugins like W3TotalCache, you can cache your site so it loads fast. Every time someone visits your Travel website they will see a cached version which will improve their experience.
Use of these tips will surely reduce your Travel website loading time, people no more skip your Travel websites and hence your revenue increases.
We at SkyBook Digital will make use of all the available tools to make our client Travel websites designed well as well as perform well in order to drive business for our customers as we know Website is the Digital Address of our Travel agency clients business.
For Travel website development enquiries and clarification, do contact us.
Summary
Overall, there are many ways to use digital marketing in a tour and travel agency. By implementing these 15 digital marketing plans, businesses can reach a wide audience and make their services more visible. With the right combination of digital marketing tools, businesses can build a strong online presence and increase their customer base. With the power of digital marketing, tours, and travel agencies can make their services more accessible to potential customers and make their businesses grow. What digital marketing plans will you implement for your tours and travel agency?