From Concept to Character –
The Birth of “Ollie” for Mannai Travel
At Skybook Digital, we believe that a mascot isn’t just a character — it’s a storyteller that embodies a brand’s values, emotions, and personality. When Mannai Travel approached us to create a mascot, our mission was clear: design an identity that connects with travelers, evokes trust, and brings a human touch to their digital presence.
Why Does a Travel Agency Need a Mascot?
01
02
03
04
05
Travel is About Dreams, Discovery, and Experiences. A Mascot Turns this Spirit into a CharacterTravelers Remember and Relate to.
The Making of Ollie
Stage 1 – Concept & Inspiration
- Research on Mascots & Qatari Culture
- Moodboards (Falcon, Oryx, Tiger, Arctic Tern, Zoozoo - like style)
- Audience focus: Families, Explorers, Global Travelers, Global Travelers)
Stage 2 – Sketches & Explorations
- First hand-drawn sketches exploring different animal & playful forms
- Selected design: Ollie – gender-neutral, fun, rooted in Qatar
Stage 3 – Refinement & Line Art
- Clean Outlines, Proportions, and Alternate Poses (Waving, Walking, Pointing at Map)
- Expression Studies (Happy, Curious, Excited)
Stage 4 – Colors & Final Design
- Desert Gold – Hospitality & Adventure
- Dark Maroon: Qatari Identity
- Dark Blue Authority & elegance.
- White – Purity & Trust
Design Specifications
Manni’s colors should always align with the brand identity, representing both travel and Qatar’s culture.
Result
A Modern, Friendly Mascot with Cultural Depth and Global Appeal
Trusted by hundreds clients Worldwide
Static Applications
- Posters & outdoor ads with Ollie as brand ambassador
- Flyers, brochures, travel kits
- Social media templates
Motion & Video
- 6–8s loops for stories/reels
- 15s ad: Ollie introduces Mannai Travel services
- 30s brand film: Ollie’s travel adventure
Merchandise & Events
- Stickers, Luggage Tags, Passport Sleeves, Mugs, T-shirts
- Life-size Standees at Events
- AR Filters & Digital Stickers
Rollout Plan
Reveal Strategy
Teaser:
- Silhouettes
- Hints on Social
Official reveal:
- Video
- Posters
Amplify:
- Ollie in Guides
- Campaigns
- Events
Events
- Merchandise
- UGC Campaigns
- Seasonal Appearances
Why It Matters
Ollie will Humanize Mannai Travel, Make the Brand more Engaging & Memorable , and Build Lasting Loyalty
SkyBook Digital is a professional Digital Consulting Company assisting organizations to amplify their business, by providing need-based tailormade Digital Marketing Services.
Digital Services
Copyright © 2025 Skybook Digital All Rights Reserved
SkyBook Digital is a professional Digital Consulting Company assisting organizations to amplify their business, by providing need-based tailormade Digital Marketing Services.
Digital Services
Copyright © 2025 Skybook Digital All Rights Reserved
