Meet Ollie
01. Meet the Mascot!
Your Travel Companion to the World
Meet Ollie
Your Travel Companion to the World
What is a Mascot?
A Mascot is the Face of a Brand – A Character that Gives Personality,
Emotion, and Identity to a Company. It Helps People Connect with a Brand on a Human Level.
Benefits:
- Builds Brand Identity & Recognition
- Creates Emotional Connections
- Supports Storytelling & Marketing
- Appeals to all Audiences
- Boosts Engagement Across Platforms
Why Does a Travel Agency Need a Mascot?
A Mascot is the Face of a Brand – A Character that Gives Personality,
Emotion, and Identity to a Company. It Helps People Connect with a Brand on a Human Level.
- Stands Out in a Competitive Market
- Works Across Social, Print, and Events
- Appeals to Families, Kids & Youth
- Builds Loyalty Through Storytelling
- Represents Qatari Pride with Global Spirit
The Making of Ollie
Stage 1 – Concept & Inspiration
Research on Mascots & Qatari Culture
Moodboards (Falcon, Oryx, Tiger, Arctic Tern, Zoozoo - like style)
Audience focus: Families, Explorers, Global Travelers, Global Travelers)
Stage 2 – Sketches & Explorations
First hand-drawn sketches exploring different animal & playful forms
Selected design: Ollie – gender-neutral, fun, rooted in Qatar
Stage 3 – Refinement & Line Art
Clean Outlines, Proportions, and Alternate Poses
(Waving, Walking, Pointing at Map)
Expression Studies (Happy, Curious, Excited)
Stage 4 – Colors & Final Design
Desert Gold: Hospitality & Adventure
Dark Maroon: Qatari Identity
Silver: Luxury & Prestige
Result – A Modern, Friendly Mascot with Cultural Depth and Global Appeal
Ollie in Action
Static Applications
- Posters & outdoor ads with Ollie as brand ambassador
- Flyers, brochures, travel kits
- Social media templates
Motion & Video
- 6–8s loops for stories/reels
- 15s ad: Ollie introduces Mannai Travel services
- 30s brand film: Ollie’s travel adventure
SkyBook Digital is a professional Digital Consulting Company assisting organizations to amplify their business, by providing need-based tailormade Digital Marketing Services.
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Copyright © 2025 Skybook Digital All Rights Reserved
SkyBook Digital is a professional Digital Consulting Company assisting organizations to amplify their business, by providing need-based tailormade Digital Marketing Services.
Digital Services
Copyright © 2025 Skybook Digital All Rights Reserved