With a community of almost 65 Million population in the GCC countries ( Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates) and GCC being in the centre of attraction of the world considering the upcoming Mega events like FIFA World Cup Qatar 2022™ hosted by Qatar, Expo 2020 hosted by Dubai-UAE which is scheduled to host from 01st October 2021 there is immense opportunities for the businesses in the Middle East and especially companies in Dubai, Abu Dhabi, Doha, Kuwait, Muscat, Bahrain, Riyadh, Jeddah, Jazan etc.
For over a decade, the Gulf Cooperation Council (GCC) region, which includes 6 Arabic countries (Saudi Arabia, United Arab Emirates, Kuwait, Oman, Bahrain, and Qatar), has had rapid economic growth with GDP increasing by 65% in the last ten years.
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With so many exciting opportunities in the present and future, digital marketing has become one of the fastest-growing industries in the Middle East. The best bet for the growth of digital marketing in the Middle East is to adjust your marketing strategy to the local culture. Target social media platforms and always be ready to re-tailor your strategy to any changes that might occur.
Everyone nowadays is using social media and it’s always important that you’ve social media presence if you want to target the Middle East and Arab Countries. We have seen a boost of internet usage and the usage of social media in the Middle East through Google Trends and it’s going up and up.
Instagram is a community built on the power of visual storytelling. Businesses have been a part of the community since beginning, using the Instagram platform as a way to showcase their products or services in a rich visual content. Any businesses can create powerful advertisements for publishing on Instagram.
Here is all you need to know about the opportunities this platform presents for your business and how to get started with your own campaigns.
How do I Get Started with Facebook and Instagram Advertising in the Middle East?
There are 2 main ways to get started and build your business on Instagram. Either speak to your digital marketing agency if you have one (or outsource one like SkyBook Digital, if you don’t have one already) or you can tackle through the process yourself. If you choose the latter option, here are the steps that you need to take:
The process of creating ads within the Instagram app is simple and makes use of the same powerful advertising tools as Facebook. Get started by:
- Create a business Page and profile.
You need a Facebook Page and a free business profile on Instagram. - Set up your ad by selecting your objective, target audience and ad format within Ads Manager. You can also select a previously shared post and tap ‘Promote.’
- Select your budget by deciding how long the ad will run for and your daily ad spend.
- Publish your ad. You will be notified once it’s approved.
You can also use the Ads Manager to set up, make changes and track all your Instagram Ads in Ads Manager on Facebook. This can be done on mobile and desktop.
Advertising Goals:
- Awareness (reach)
- Consideration (clicks, views and frequency)
- Conversion (sales, visits and engagement)
Targeting – Reach People Based On:
- Location
- Demographics
- Interests
- Behaviours
- Custom Audiences
- Lookalike Audiences
- Automated targeting
Types of Ads:
- Photo ads
- Video ads
- Carousel ads
- Ads in Explore
- Collection ads
- Story ads
Instagram provides businesses with the opportunity to effectively reach audiences in various ways. Advertising through this platform is proven to be highly effective and with the platform working on features to make Instagram more business-friendly, these opportunities will expand even more.
Let’s work together on your Instagram advertising. Get in touch with our team.
Summary
Overall, there are many ways to use digital marketing in a tour and travel agency. By implementing these 15 digital marketing plans, businesses can reach a wide audience and make their services more visible. With the right combination of digital marketing tools, businesses can build a strong online presence and increase their customer base. With the power of digital marketing, tours, and travel agencies can make their services more accessible to potential customers and make their businesses grow. What digital marketing plans will you implement for your tours and travel agency?